PebblePad
Over the last two and a half years, I have led all design projects at PebblePad, delivering a comprehensive refresh of the brand across every touchpoint. I redefined and embedded clear visual standards, improving consistency across marketing, product, and customer communications while aligning the brand more closely with the company’s evolving strategic direction.
Working cross-functionally with marketing, product, sales, and leadership, I elevated the role of design within the organisation and introduced scalable systems to improve efficiency and impact. My work strengthened brand clarity, improved engagement across campaigns, and streamlined processes to better support growth.
Brand Identity
Website Design
Social Media Posts
Long form documents
Illustrations
Infographics
Iconography
Signage & Packaging
Animations
Key contributions include:
- Leading and delivering a full brand refresh across all collateral and touchpoints
- Establishing clear visual standards and scalable brand guidelines
- Improving consistency across marketing, product, and customer communications
- Embedding design strategically within cross-functional teams
- Streamlining design processes to increase efficiency and turnaround
- Strengthening brand presence and customer perception
Product Marketing
Event Branding
