For Hi Street Delivery, I developed a comprehensive visual identity that included logo design, print materials, signage, and a user-friendly website. The goal was to create a clean, modern brand that clearly communicated their efficient, local delivery service while maintaining a professional and approachable look. The logo design was crafted to be instantly recognizable and versatile across various formats, while the print and signage materials ensured consistency and strong brand visibility in their local area.

The website design focused on user experience, providing an easy-to-navigate platform for customers to explore services, track deliveries, and get in touch. I ensured the design was responsive, mobile-friendly, and optimized for conversion, with clear calls to action and a simple, intuitive layout. This holistic approach ensured that Hi Street Delivery’s brand was cohesive across all touchpoints, enhancing both its visual identity and customer engagement.

Truth & Life Coffee is a new coffee brand that bridges connections between the Oceania country of Papua New Guinea and the UK. Their mission is that this established connection will help support and make a difference to the people of Papua New Guinea.

I have had the pleasure of working on this project to bring awareness and help establish the brand for the future prospects this product can bring to the coffee farmers of Papua New Guinea.

Logo Design
Signage
UI Design

The design work focused on translating the butchery’s traditional craft into a clear and contemporary visual identity that felt at home on the high street. Careful attention was given to typography, materials and layout to balance heritage with modern retail appeal, ensuring the brand communicated quality, provenance and trust at first glance. The visual language was developed to feel confident but understated, allowing the products and craftsmanship to remain the primary focus.

Alongside the core identity, the project considered how design functioned across real-world touchpoints, from signage and packaging to in-store graphics and printed materials. Consistency across these elements helped create a cohesive customer experience, reinforcing the shop’s personality and strengthening recognition within the local community while supporting a welcoming, approachable atmosphere in the retail space.

Over the last two and a half years, I have led all design projects at PebblePad, delivering a comprehensive refresh of the brand across every touchpoint. I redefined and embedded clear visual standards, improving consistency across marketing, product, and customer communications while aligning the brand more closely with the company’s evolving strategic direction.

Working cross-functionally with marketing, product, sales, and leadership, I elevated the role of design within the organisation and introduced scalable systems to improve efficiency and impact. My work strengthened brand clarity, improved engagement across campaigns, and streamlined processes to better support growth.

West Sussex Music is the lead organisation for the county’s music education hub, in 2021 they decided to begin to reshape the way they work. I helped West Sussex Music with this becoming a reality, through brand strategy, brand identity, website layout design and print collateral.

The brief was to convey the shared values of both the charity and the music education hub. The branding needed to represent both entities separately and together. The brand needed to clearly show the relation between the two spheres of West Sussex Music.