Hourigan Accounting’s brand identity was built around professionalism, trust, and expertise. The firm’s logo, color palette, and typography were carefully designed to reflect stability and growth, using the orange and dark blue tones for a financial, trustworthy feel.

Clear and approachable messaging emphasized their personalized service and expert advice for small businesses and individuals. A user-friendly website was created, with sections like an About page, services, cloud accounting and client testimonials, ensuring a cohesive online presence that aligned with the firm’s values.

The website was optimized for both user experience and SEO, ensuring it was fast, secure, and easily discoverable. The business cards and signage reinforced the brand’s visual identity.

Following the successful launch, analytics helped monitor the site’s performance, providing insights to further enhance the client experience and establish Hourigan Accounting as a trusted partner in financial growth.

For Hi Street Delivery, I developed a comprehensive visual identity that included logo design, print materials, signage, and a user-friendly website. The goal was to create a clean, modern brand that clearly communicated their efficient, local delivery service while maintaining a professional and approachable look. The logo design was crafted to be instantly recognizable and versatile across various formats, while the print and signage materials ensured consistency and strong brand visibility in their local area.

The website design focused on user experience, providing an easy-to-navigate platform for customers to explore services, track deliveries, and get in touch. I ensured the design was responsive, mobile-friendly, and optimized for conversion, with clear calls to action and a simple, intuitive layout. This holistic approach ensured that Hi Street Delivery’s brand was cohesive across all touchpoints, enhancing both its visual identity and customer engagement.

The design work focused on translating the butchery’s traditional craft into a clear and contemporary visual identity that felt at home on the high street. Careful attention was given to typography, materials and layout to balance heritage with modern retail appeal, ensuring the brand communicated quality, provenance and trust at first glance. The visual language was developed to feel confident but understated, allowing the products and craftsmanship to remain the primary focus.

Alongside the core identity, the project considered how design functioned across real-world touchpoints, from signage and packaging to in-store graphics and printed materials. Consistency across these elements helped create a cohesive customer experience, reinforcing the shop’s personality and strengthening recognition within the local community while supporting a welcoming, approachable atmosphere in the retail space.

Priory Law Group is an expert conveyancing firm serving Surrey, Sussex and Kent, with a clear mission to make the process seamless, straightforward and, importantly, jargon-free. As the business separated from its parent property development company, it needed a distinct brand identity and website that would position it confidently within the legal sector while remaining approachable and client-focused. I worked closely with the team to define the brand’s foundations, ensuring the identity reflected professionalism, clarity and trust.

I developed a range of logo concepts and established a considered visual direction, balancing traditional legal cues with a more contemporary, accessible feel. Alongside the identity, I designed the website structure and layouts with user experience at the forefront — simplifying navigation, refining messaging and creating a clear content hierarchy to remove unnecessary complexity. The result was a cohesive brand and digital presence that differentiates Priory Law Group and reinforces their commitment to straightforward, stress-free conveyancing.

Over the last two and a half years, I have led all design projects at PebblePad, delivering a comprehensive refresh of the brand across every touchpoint. I redefined and embedded clear visual standards, improving consistency across marketing, product, and customer communications while aligning the brand more closely with the company’s evolving strategic direction.

Working cross-functionally with marketing, product, sales, and leadership, I elevated the role of design within the organisation and introduced scalable systems to improve efficiency and impact. My work strengthened brand clarity, improved engagement across campaigns, and streamlined processes to better support growth.